As A product designer with mechanical engineering roots, I bring a first principles approach to everything I do, whether I'm building from zero to one or ten to one hundred.
Nella helps parents create quality time and creative moments with their little ones. App Store Download
Project Estimator
Product / Design / Dev
Project Estimator helps businesses better evaluate creative agency partners by generating a project timeline estimate. try it out
Allora
Product / Design / Dev / Brand
Allora helps my physician fiancee go to bed calmer and wake up confidently. TestFlight download
Redesigned Products
manscaped
Design
Responsible for designing an insights-driven, modular Product Detail Page that could accommodate 70+ products across 6 different categories, without ever feeling stale. Led several rounds of user testing to define and execute the design strategy.
Fender
Design
Responsible for redesigning the Find Your Fender results page in a way that gave shoppers more confidence in the results from their quiz questions. This particular project required a deep understanding of the product catalog's limitations and capabilities in order to deliver relevant and personalized information about each of the guitars.
I named and branded Stash, a new kind of note-taking app designed to capture ideas immediately, to evoke a sense of ease and assurance. Download the app
Draftday
I designed the logo for a new fantasy draft startup. The goal was to create a symbol that felt at home alongside Nike, Under Armor, Adidas, and UFL.
Nella
I named and branded Nella to create a sense of coziness and wonder during bedtime story time. Download the app
Scout
I named and branded Fiat Chrysler Automotive's Innovation team as Scout – drawing upon the idea of searching, discovering, trailblazing, etc.
Those Millennial Pediatricians
I designed the Podcast Logo + Album Cover for Those Millennial Pediatricians, the podcast that breaks down children's healthcare into bite-sized, relatable conversations. Check out the pod
Blacktop Labs
I named and branded Blacktop Labs, an automotive-focused product consultancy, to evoke the ideas of "rubber meeting the road."
symula media group
I designed this logo for our engagement photographer to help level up her brand as an editorial wedding photographer.
dj føxx
I crafted this logo mark to evoke beachy, surf-vibes for DJ føxx of Santa Monica.
Wedding Monogram
I designed our monogram to set the tone for our Indian wedding in ranch country – Temecula, CA.